Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 4 |
| Since 2006 (last 20 years) | 6 |
Descriptor
Source
| Marketing Education Review | 6 |
Author
| Akin, Robert | 1 |
| Andonova, Yana | 1 |
| Bennett, Delancy H. S. | 1 |
| Bennett, Delancy H.S. | 1 |
| Chapman, Joseph | 1 |
| Grau, Stacy Landreth | 1 |
| Greene, Henry | 1 |
| Iqbal, Zafar | 1 |
| Matos, Geraldo | 1 |
| Raymond, Mary Anne | 1 |
| Schetzsle, Stacey | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 6 |
| Reports - Descriptive | 4 |
| Reports - Research | 2 |
| Tests/Questionnaires | 2 |
Education Level
| Higher Education | 5 |
| Postsecondary Education | 4 |
Audience
Laws, Policies, & Programs
Assessments and Surveys
| Learning Style Inventory | 1 |
What Works Clearinghouse Rating
Peer reviewed
Direct linkIqbal, Zafar – Marketing Education Review, 2023
Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…
Descriptors: Marketing, Curriculum Design, Teaching Methods, Comparative Analysis
Bennett, Delancy H. S.; Matos, Geraldo; Andonova, Yana – Marketing Education Review, 2019
Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…
Descriptors: Marketing, Teaching Methods, Team Sports, Merchandise Information
Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell – Marketing Education Review, 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…
Descriptors: Marketing, Sales Occupations, Salesmanship, Experiential Learning
Bennett, Delancy H.S.; Raymond, Mary Anne – Marketing Education Review, 2019
Building upon existing experiential learning processes, this paper presents an extended experimental learning framework for creating Corporate Engagement Programs (CEPs). The research answers the AACSB call for "engagement programs" which leverage passive and active pedagogies to connect in-class-lessons to engagement activities with…
Descriptors: Theory Practice Relationship, Experiential Learning, Learning Processes, Teaching Methods
Greene, Henry – Marketing Education Review, 2011
This paper describes an experiential learning activity designed for a New England university freshmen course, BUS101-Marketing First-Year Experience (FYE). The purpose of the activity is to teach basic principles of marketing, develop a general perspective of business, and provide FYE activities that facilitate the college transition. The specific…
Descriptors: Experiential Learning, Marketing, Learning Experience, College Freshmen
Grau, Stacy Landreth; Akin, Robert – Marketing Education Review, 2011
As educators, we have two missions. First, we must serve our students--they are both our customer and our product. Second, we aim to provide the market in general with graduates with relevant skills and knowledge for jobs that have not even been created yet. Given that most students graduating and moving into the workplace are not necessarily…
Descriptors: Learner Engagement, Majors (Students), Experiential Learning, Marketing
