Online programs are often viewed as a cost-efficient strategy for increasing revenue for shrinking university budgets but this may not be an accurate assessment. Responsibility Centered Management (RCM) is a budgeting model that is purported to increase efficient delivery of academic programs. As RCM budgeting models have been embraced, many…

The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

For administrators who are contemplating an online program, it is vital to know the critical design and administrative issues to consider as well as the decision-making processes one might typically encounter. This paper discusses ten issues that the administrators at Indiana University's Kelley Direct Program (KD) have found most challenging and…

Online degree programs are continuing to gain popularity among institutions of higher education as indicated by "U.S. News" who recently listed 263 accredited online graduate degree programs on its Web site (U. S. News and World Report, U.S. News Online, n.d.) As the access afforded by distance education increases the number of students…