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Peer reviewedDolence, Michael G. – Planning for Higher Education, 1990
Enrollment management is a comprehensive approach requiring the integration of related functions to achieve the optimum recruitment, retention, and graduation of students. Criteria for evaluating enrollment management programs as they evolve into strategic, comprehensive efforts are established, synthesized from 16 independent and 6 public…
Descriptors: College Planning, Enrollment, Evaluation Criteria, Higher Education
