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Morrow, Phillip R. – World Englishes, 1995
Describes various aspects of the Toshiba Corporation's language training program. The Toshiba case illustrates some of the problems at a practical level with the concept of Business English (BE), the distinction between BE and English for Specific Purposes, and the incorporation of cross-cultural communication training into language instruction.…
Descriptors: Business English, Case Studies, Cross Cultural Training, Cultural Awareness
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Thurmer, Uta – World Englishes, 1997
Describes factors influencing growth in demand for English-as-a-Second-Language (ESL) instruction in German higher education since 1989, and describes how Dresden University has designed a curriculum to meet the need. The Dresden program includes courses in generic scientific English required in a number of disciplines, elective English courses…
Descriptors: College Second Language Programs, Curriculum Design, Educational Demand, English (Second Language)