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Peer reviewedCoe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
