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The Fourth Industrial Revolution's Potential Influence on Marketing Education
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Elbeck, Matt – e-Journal of Business Education and Scholarship of Teaching, 2018
This paper explores the likely influence of the rapidly evolving market disruptors of cognitive computing (to mimic the human brain) and robotics to the marketing educator. A review of the literature suggests inroads in the K-12 area, though sparse when higher education is addressed. This is followed with insights on whether students grasp the…
Descriptors: Marketing, Business Administration Education, Employment Opportunities, Artificial Intelligence