The University of Hull (England) has a 2-year commercial French course within its language program. The first-year of the course is required of all undergraduates. Materials are largely written by faculty. All faculty have additional training in French economy and culture. Testing occurs twice a year, with four written skill areas from the French…

The University of Rhode Island, through the cooperation of its College of Business Administration and Department of Languages, has undertaken efforts to market its business language program. The target group consists of the incoming freshman class, all of whom must have completed 2 years of high school language study and do some college work in a…

Traditional British attitudes toward foreigners, which are now being challenged by current economic realities, and the increasing internationalization of British business, which magnifies the need for employees to communicate effectively with people from other countries and cultures, are discussed. A brief overview is provided that covers recent…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

At the College of St. Thomas (Minnesota), both an undergraduate and graduate business program requiring advanced language study and study abroad were developed. Administrative support for the program, support for faculty specializing in business language, and careful planning have helped to avoid anticipated problems. Language department harmony…

Suffolk University (Massachusetts) has developed a degree program in international marketing in French and Spanish that links curricula in the economics department and the department of humanities and modern languages. Language tutorials are mandatory for students in the international economics major. The tutorials are taught by native French- and…

As part of a communicative approach and to provide non-linguistic information to students, authentic videotape recordings were incorporated into the summer intensive Spanish course in the University of South Carolina's master's program in international business. Students were introduced to the tapes by first seeing segments without sound, both to…

Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…

A collection of papers concerning college language instruction and exploring issues related to promoting communicative skills and cross-cultural understanding includes the following titles: (1) "Languages at College: The Student and the Curriculum," by W. M. Rivers; (2) "Dimensions of Communicative Proficiency," by A. Ramirez; (3) "Communicative…

A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…

Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…

The Michigan Technological University program in German area studies is described. The program is designed for science and engineering students at both undergraduate and graduate levels. Its components include: a 1-year scientific German sequence, stressing specialized vocabulary, reading skills, use of reference materials, translation into…

The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…

A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…