Economic pressure has played a role in most clashes between independent alumni associations and their college administrations. Some pros and cons of independence are provided and some events of the past few years are described. (MLW)

Online college alumni magazines should have a different format and construction than print magazines. Online magazines are best suited as quick-stop information services that supplement but do not duplicate the print periodical. The approaches taken by the University of Chicago (Illinois), University of Massachusetts Amherst, and Middlebury…

The ways in which five college and university alumni offices increase their effectiveness by pairing up with departments and offices across campus are described. These cooperative efforts include alumni program involvement with academic departments, career development services, admissions office, student organizations, and government relations…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)