The Latino and Adult Student Success (LASS) Academy is a multi-year initiative administered by CAEL (the Council for Adult and Experiential Learning) focused on supporting Hispanic-Serving Institutions (HSIs) in their efforts to improve outcomes for adult and Latino adult learners. In its first phase, from 2018 through 2021, the LASS Academy…

This analysis provides an overview of the Freshman Transition Program at the Community College of Baltimore County (CCBC) and Towson University, which implemented an innovative business model and strategic partnership to successfully transition students from one institution to the other. The Freshman Transition Program provided a second chance to…

The graduation rates for Hispanic students in higher education are the lowest in the nation in comparison to any other subgroups, yet they are the fastest growing population in the nation. Lack of a rigorous curriculum in a K-12 setting and college readiness skills are factors. There needs to be a strong partnership among K-12 school districts and…

The Fulbright Program is one of the most successful fellowship programs around. About 1,500 students and 1,300 scholars from the United States and abroad are studying and working on Fulbrights this academic year. But the U.S. State Department, which oversees the program, has been concerned in recent years about the lack of diversity among American…

This study offers a small, highly contextualized counter-example to several recent large-scale analyses depicting Latino underachievement in higher education (R. Fry, 2002; J. Immerwahr, 2003; S. Miller & E. Garcia, 2004; W. Swail, A. Cabrera, & C. Lee, 2004; W. S. Swail, K. E. Redd, & L. W. Perna, 2003). The purpose is to analyze…

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

In 1981, Pikes Peak Community College initiated a new Continuing Education Area, which featured a "weekend college" for communication classes held on Friday evenings and Saturdays. Faculty and administrators have identified several advantages of the weekend college, including the following: (1) since classes are held in existing…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

Reports on Tarrant County Junior College's media campaign using testimonials by former students to attract new students, inform the community about educational opportunities, and answer questions about the college. (DMM)

Cuyahoga Community College (Ohio) is forging a strong alliance with the Hispanic community of Cleveland based on shared goals and trust. A Hispanic steering committee created in 1990 brings together college administrators, staff, faculty, students, community representatives, leaders of Hispanic organizations, and community educators for outreach…

Includes "The Promises of Honors," by Jerri Lindblad; "The Pitfalls of Honors Programs," by Ron Link; "Pedagogy in the Honors Classroom," by Janet Elder; "The Pragmatics of Honors," by Kathy Schwarz; and "Pointers," by Mike McHargue. (DMM)

Blue Ridge Community College (BRCC) in North Carolina has developed a multimedia recruitment program using Asymetrix ToolBook software. Combining text, graphics, and pictures, the program provides curriculum and admissions information to prospective students. By taking an interactive multimedia tour, prospective students can become immediately…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)