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Pozo, Ivania del; Antal, Leonard – 1985
Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Computer Assisted Instruction
Download full textVan Elsen, Edwig; And Others – 1990
The development of a Computer Assisted Language Learning for Information Organization and Production in Europe (CALLIOPE) program is discussed. CALLIOPE is a program launched by the European Community that is intended to provide computer-based foreign language instruction for the business and industrial environment. Program goals are two-fold: (1)…
Descriptors: Business Communication, Computer Assisted Instruction, Computer Software Development, Courseware
Morse, Ronald A., Ed.; Samuels, Richard J., Ed. – 1985
The proceedings of a conference on the development of language capabilities to prepare United States scientists to share in scientific and technological development with Japan include these papers: "Are Japanese Language Programs Reaching Scientists and Engineers?"; "Japanese Language Study for Engineers: High Tech…
Descriptors: Area Studies, Audiovisual Instruction, Certification, Classroom Techniques
Smith, Wm. Flint, Ed. – 1991
This book, the second of two volumes devoted to instructional media in second language instruction, focuses on specific applications of advanced technology in the classroom. The first part, "Applications," contains seven chapters. They are: "The Language Laboratory in the Computer Age" (S. E. K. Otto); "Television…
Descriptors: Chinese, Classroom Techniques, Computer Assisted Instruction, Computer Software
