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McNay, Linda Wise – Currents, 1992
Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…
Descriptors: Alumni, Cost Effectiveness, Donors, Fund Raising
Myers, Donald G. – Currents, 1993
The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…
Descriptors: Behavioral Objectives, Case Studies, Donors, Fund Raising
