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Download full textHandlin, Amy – American Journal of Business Education, 2012
This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…
Descriptors: Marketing, Ethics, Scientific Research, Teaching Methods
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
