Faculty and staff at Indiana University-Purdue University Indianapolis (IUPUI) have developed several tools to assess campus civic engagement initiatives. This chapter describes the IUPUI Faculty Survey and the Civic-Minded Graduate Scale, and reports on findings from campus-based assessment and research.

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

During spring quarter 2008, the Western Washington University (WWU) Libraries established an interactive bloglike environment called "14 Days to Have Your Say" with the intention of gathering new ideas and feedback about the libraries from the university community. The environment was developed as a fairly simple Drupal site. The project…

The dimensions, status, and improvement of institutional research in junior colleges are considered in this topical paper. Its dimensions are discussed in terms of definition, purposes, and boundries and its status is then viewed from different perspectives. First, it is admitted that the present role of institutional research is difficult to…

Discusses the emergence of institutional research during the last decade and the need for an image for "potentiality of change" in higher education. Specifies steps in beginning and improving institutional research, and points to the crucial problem of developing priorities. The necessity of sustaining institutional support for projects is also…

A collaborative partnership has evolved between the Riverina Environmental Education Centre (REEC) and Charles Sturt University in Wagga Wagga. The Riverina Environmental Education Centre (REEC) is one of 24 Department of Education and Training environmental education centres in New South Wales (see www.reec.nsw.edu.au). As part of this…

This report discusses the alternative program structure developed independently at the University of Georgia, by dealing with a particular phase of the National Center for Higher Education Management Systems (NCHEMS) work, i.e., their Program Classification Structure (PCS). Three primary programs presented by NCHEMS are considered as primary…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

The conception and development of a unit at the College of Saint Mark and Saint John (England) to support improvement of instructional quality are described. Issues addressed include the meaning of "quality," organizational structure, the unit's role in program and faculty evaluation, establishment of objectives, and operational…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

Project FOLLOW-UP was conducted to develop, test, and validate a statewide management information system for follow-up of Texas public junior and community college students. This activities manual provides an overview of the resultant student information system (TEX-SIS) and its characteristics. Seven subsystems comprise SIS, each with its own…

Academic institutions are increasingly interested in the collection and presentation of data to support strategic planning, accreditation, and accountability needs. With an increased emphasis on campus-wide involvement and centralized data collection at some institutions, the integrity, accessibility, and interpretation of data become key…

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)

The development and maintenance of a computerized data base at Florida State University and its use in monitoring student retention are discussed. The information system was needed to support a study of persistence of black students and to provide updating on a regular basis of changes in attendance patterns. A system was designed using MARK IV.…