Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…

Recognising implicit employability attributes within discipline-specific program modules is a critical part of the process of developing new employability modules in the management sciences curricula. The notion of graduate employability has gained acceptance in the higher education sector across the world and furthermore higher education and…

Today's business climate requires that management recruits not only know the technical aspects of their jobs, but also possess communication, teambuilding and leadership skills. Most business school curricula, however, focus only on technical skills, and do not address the "soft skills" in a formal setting or on a consistent basis. As…

Business education is failing to prepare undergraduates for success in the 21st century workplace. In this paper we contribute one example of a course specifically designed to confront and close this gap between what we know and what we do as business educators. Our example is an innovative, student-centered, senior-level capstone course developed…

It is especially important that junior high and middle school teachers recognize the importance of interrelating curriculum areas. Details how this goal was achieved at one junior high school. (Editor/RK)

This project was designed to collect information on the types of skills common to the appliance repair, refrigeration, and air conditioning service areas. A single task inventory was constructed from available course materials, revised by consultants, and administered to a random sample of 30 incumbent workers in each of the two service areas in…

Describes Spartanburg Technical College's six-step process for developing curricula that integrates job-specific content with work-related skills. Identifies skills employers want, ways of incorporating those skills, the curriculum design model, considerations for implementation, and benefits. (DMM)

In developing secondary level curriculum materials for the hospitality and recreation occupational cluster the following procedures were followed. An advisory panel was established and utilized to review preliminary plans, the draft materials, and the final curriculum. The hospitality and recreation cluster was analyzed to define its internal…

THIS LONG-RANGE RESEARCH EFFORT INCLUDED THREE PHASES--(1) THE IDENTIFICATION AND ANALYSIS OF THE CAPABILITIES OF SLOW LEARNERS AND DETERMINATION OF AVAILABLE JOBS AND SKILLS REQUIRED, (2) A REVISION OF THE HIGH SCHOOL CURRICULUM TO MEET THE NEEDS OF THIS GROUP, AND (3) FIELD TRIALS AND DEMONSTRATIONS. THE FIRST TWO PHASES INCLUDED A COMMUNITY…

One of the constants of professional life for social workers is the need to write. For this reason, the social work instructor needs to emphasize the development of students' writing skills. Such skills cannot be left to composition courses alone, nor can it be assumed that students will emerge from degree programs with sufficient writing ability.…

The handbook, first of a series of six, is designed to give the school administrator an overview of Project Employability (Ohio), a program to meet the employability needs of low functioning educable and high functioning trainable mentally retarded high school students. Chapter I describes each of six products: Community Job Task Analysis,…

To train sheet metal workers in energy conservation technology, the National Training Fund (NTF) of the Sheet Metal and Air Conditioning Industry collaborated with universities in developing their apprenticeship curricula on solar-powered environmental systems, a solar air system training film, and NTF instructor training courses and workshops.…

The booklet describes the philosophy and operation of the Yellowstone Boys and Girls Ranch School Program, an integrated public school residential treatment mainstream educational model located within an accredited residential psychiatric facility in Montana. The therapeutic milieu is designed to redirect children's self-perception. Descriptive…

The intention of a project was (1) to encourage college and university deans and heads of performing arts departments to hold an Arts and Entertainment Career Seminar on their own compus for faculty and performing arts majors and (2) to provide these institutions with written and visual materials for such a seminar. Two conferences were held, one…

AFTER DEMONSTRATED SUCCESS IN THE RICHMOND, CALIFORNIA SCHOOLS, THE PRETECHNOLOGY PROGRAM WAS EXTENDED TO 10 HIGH SCHOOLS IN THE SAN FRANCISCO BAY AREA. THE MAJOR THESIS OF THE PROGRAM IS THAT THE TECHNOLOGICAL REVOLUTION WILL REQUIRE A MAJOR PORTION OF AVERAGE HIGH SCHOOL STUDENTS TO CONTINUE THEIR EDUCATION BEYOND HIGH SCHOOL. THE PROGRAM WAS…