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Iqbal, Zafar – Marketing Education Review, 2023
Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…
Descriptors: Marketing, Curriculum Design, Teaching Methods, Comparative Analysis
Bruni-Bossio, Vince; Delbaere, Marjorie – Journal of Management Education, 2021
Business schools and graduate business programs have struggled since their inception to ensure that what students learn in their courses will resonate with the skills needed in their careers. To date, there has been limited attention paid to cocurricular experiential learning opportunities to assist with this challenge. In this article, we discuss…
Descriptors: Experiential Learning, Workshops, Business Schools, Graduate Study
Abzug, Rikki; Adewale, Adeyinka; André, Rae; Derfus, Pamela; Hedges, Peggy; Shymko, Yuliya – Journal of Management Education, 2020
The Walls Project encourages educators to broaden management teaching beyond individual and organizational variables and outcomes to systemic variables and outcomes. Its focus is on discovering independent variables that have social and environmental impacts and are currently neglected. Founded by six individuals who met at a RMLE UnConference in…
Descriptors: Management Development, Program Descriptions, Meetings, Teaching Methods
Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell – Marketing Education Review, 2016
This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community…
Descriptors: Marketing, Sales Occupations, Salesmanship, Experiential Learning
Robertson, Jane; Bell, Diane – Action Learning: Research and Practice, 2017
Business Driven Action Learning (BDAL), as a learning philosophy that attempts to create real value for business is often used by executive education providers in their management development programmes. As the action learning facilitator, I found that the learning that took place during such a management development programme resulted in…
Descriptors: Experiential Learning, Educational Philosophy, Management Development, Stress Variables
Sebby, Angela G.; Brown, Carroll – Research in Higher Education Journal, 2020
Since the beginning of the 21st century, relevant education and the advancement of student learning have become areas of increasing concern in a rapidly changing work environment. Industry-based experiential learning activities provide students with the opportunity to apply classroom concepts and achieve immersed levels of learning. As the…
Descriptors: Hospitality Occupations, Management Development, Experiential Learning, Tourism
Cyphert, Dale; Dodge, Elena Nefedova; Duclos (Wilson), Leslie K. – Business and Professional Communication Quarterly, 2016
The value of experiential learning is widely acknowledged, especially for the development of communication skills, but students are not always aware of their own learning. While we can observe students practicing targeted skills during the experiential activity, the experience can also color their explicit understanding of those skills. Transfer…
Descriptors: Experiential Learning, Business Communication, Business Administration Education, Learning Processes
Joesbury, Mark – Action Learning: Research and Practice, 2015
This Account of Practice describes the introduction and development of action learning within a level 5 module of "Communications at Work" delivered as part of a Business & Technology Education Council (BTEC) Professional Certificate in Management (CMS) between 2005/2006 and 2009/2010. This will commence with a personal narrative and…
Descriptors: Scaffolding (Teaching Technique), Experiential Learning, Part Time Students, Management Development
Deeter-Schmelz, Dawn Reneé – Journal of Education for Business, 2015
For instructors seeking ways to provide sales students with experiential learning projects designed to develop and enhance skills in an authentic environment, corporate-academic partnerships offer a viable option. The author describes a unique and innovative corporate-academic integrated project, including course content, role plays, and corporate…
Descriptors: Corporations, School Business Relationship, Role Playing, Course Content
Welsh, M. Ann; Dehler, Gordon E. – Journal of Management Education, 2013
In this article, we argue for advancing grounded curricula, which explicitly link theory and pedagogy, and executing them in authentic and multidisciplinary settings as a means to facilitate student growth into integrative learners. We describe the development of a student-centered learning experience that combines elements of critical management…
Descriptors: Critical Thinking, Teaching Methods, Theory Practice Relationship, Criticism
Harrison, Patricia; Edwards, Carys – Action Learning: Research and Practice, 2012
This account of practice provides a practical example of the use of action learning within a masters educational programme, an MA in Change Management designed and delivered by a collaborative partnership between the Isle of Anglesey County Council (ACC) and Liverpool Business School (LBS), Liverpool John Moores University. The account has been…
Descriptors: Experiential Learning, Partnerships in Education, Masters Programs, Organizational Change
Nalborczyk, Sarah; Sandelands, Luke – Action Learning: Research and Practice, 2012
This account examines the action learning process adopted by Emerald Group Publishing Ltd., embedded in the organization through the in-company Emerald Academy. In case study format, the paper emphasizes that in order to align learning with organizational objectives joined up thinking and practice is needed beyond the learning and development…
Descriptors: Case Studies, Organizational Objectives, Experiential Learning, Learning Processes
Tracy, Marianne – Action Learning: Research and Practice, 2011
The increasing emphasis on innovation in executive development has important implications for contemporary organizations talent professionals and strategy creators. Providing an experience that addresses individual and team development, strategic innovation, organizational alignment and the integration of values is the objective of the action…
Descriptors: Team Training, Innovation, Experiential Learning, Organizational Development
Kenworthy, Amy L.; Hrivnak, George A. – Journal of Management Education, 2012
In this article, a hands-on experiential exercise session in a fitness center is presented as a teaching tool for management instructors to facilitate a theoretically based discussion about the connection between individuals' physical and mental states. Before discussing the components of the exercise session itself, a rationale for integrating…
Descriptors: Physical Fitness, Health Related Fitness, Exercise Physiology, Hands on Science
Hughes, Derek – Action Learning: Research and Practice, 2010
This paper reviews how action learning was used as part of a regional leadership development programme involving a number of public sector organisations. It explores how the sets were designed and set up and the significant challenges that this particular approach brought. A number of positive tangible outcomes were produced from the sets and…
Descriptors: Experiential Learning, Public Sector, Leadership Training, Foreign Countries
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