The Fit Family Challenge, a web-based healthy lifestyle program, was developed to motivate families to participate in more physical activity by tracking their behaviors and by providing them with educational materials and community events to attend with their families. This article is an account of the steps taken and the efforts needed to make a…

This paper reports on a case study that explores how the integrative model of program planning can be applied to better understand the process of mobile learning efforts in diverse African contexts. The authors discuss how, Scientific Animations Without Borders (SAWBO), a Purdue University-based program, creates educational videos accessible in…

Most business schools in the U.S. are employing various initiatives to "internationalize" their curriculum in order to prepare students to participate more effectively in a globally interconnected business world. An integral part of these initiatives is to encourage more students to participate in study abroad programs. Though it maybe…

Background: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age)…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

Ways to create and implement a master marketing plan for college campuses are described. The best marketing plans describe both objectives and methods for all appropriate areas within the institution. (MLW)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

Describes the involvement of 12 high schools in Milwaukee, Wisconsin, in a collaborative marketing program designed to increase public awareness of Catholic high school education, enlarge the pool of potential students, and increase enrollments at each school. Reviews the research, planning, and implementation phases of the project. (DMM)

The development of the technology transfer program at the University of Texas Health Science Center at Houston is described. Key elements in their approach include identification of research strengths and programs that have potential of patentable, commercially profitable technology; education of faculty and administrators; identification of…

A project was conducted to develop an instructional model for a course in basic marketing. Topics for the course were identified, a literature review was performed, and a strategy was developed. It was concluded that such a model would improve methods of teaching and curricular design. (CT)

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

Enterprise initiatives come in a number of guises but, whether they are grant-funded or a commercial aspect of a university's business, the key driver is output. This usually means numbers--of students, of businesses, of ideas developed and sold, of financial gain and reputations made. A critical element impeding progress to the successful…

This brochure was prepared because of increasing CASE member interest in the possibility of offering life, health, and automobile insurance programs to alumni as a source of additional income to alumni associations and schools. Ideas and approaches to consider before establishing such programs are offered, but neither specific programs nor legal…

Suggests that college administrators redirect their attention from studying attrition rates to enacting retention strategies based on responding to student needs and providing a more meaningful educational experience. Several studies dealing with the development of retention programs are reviewed. (JAC)

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…