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Direct linkFlannery, Teresa M. – CURRENTS, 2012
This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…
Descriptors: Expertise, Higher Education, Leadership, Program Descriptions
Peer reviewedCoe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
Hincker, Larry – Currents, 1999
Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…
Descriptors: Administrative Organization, College Administration, Comparative Analysis, Fund Raising
Moore, Gena – Community & Junior College Libraries, 2005
The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…
Descriptors: Public Relations, College Libraries, Library Services, Library Administration
Benjamin, Lloyd W., III – Metropolitan Universities: An International Forum, 1994
Examines how this university extension project for urban studies and design assists small and large towns in Arkansas to cope with development problems. The project uses faculty, professionals, and student interns to assess situations and provides professional consulting and referral services and public informational programs. (JB)
Descriptors: Community Information Services, Community Planning, Community Services, Cooperation
Knouse, Reno; And Others – 1982
This handbook for school administrators and cooperative education coordinators describes State of New York cooperative occupational education programs. It is divided into three sections that focus on program administration, program organization, and program operation. Section 1, Program Administration, presents a philosophy of cooperative…
Descriptors: Agricultural Education, Allied Health Occupations Education, Business Education, Cooperative Education
