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Coe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
Graham, Peter J.; Morris, Alfred F. – 1975
This paper is designed to assist intramural administrative personnel in the development of summer school programs. The text focuses on the summer school intramural program developed at the University of Massachusetts, Amherst. The topical areas covered include (a) program history, (b) staffing, (c) facilities and equipment, (d) scheduling, (e)…
Descriptors: Athletic Coaches, Athletic Equipment, Athletics, Awards