Purpose: Anti-globalization and protectionism movements have transformed strategic internationalization, international business (IB) student engagement and enrollment growth into very complex endeavors. Whereas the literature is rather scarce on solutions, this paper aims to offer some best practices at a highly ranked IB program that can be very useful to business school leaders. Design/methodology/approach: Descriptive case study of the Fox IB program (Temple University, USA) is based on an inductive approach and the Quality Function Deployment framework to design and internationalize the curriculum. Finding: Listening to the voice of the customers through student and employer testimonials, the author found the elements that make an IB program and curriculum successful. Even senior students who are "between opportunities" feel that the new IB curriculum have prepared them well for their career. Research limitations/implications: While the case study methodology is well-suited to understand strategies and processes, this research has natural limitations in terms of generalizability. Practical implications: Academic Directors and business school leaders can use these best practices to innovate, engage their stakeholders and grow enrollments. By increasing job placement opportunities and enrollments, they create a virtuous cycle of success and can obtain additional resources for their program. Social implications: The value of management education to society is almost incalculable. IB is an integrative management discipline that is instrumental to the success of the global economy and society. Originality/value: The best practices of the highly ranked Fox IB program and the 21 student and employer testimonials in this case study have never been shared before.