Participant perceptions of program effectiveness and impact are undoubtedly a popular focus of Extension program evaluations. However, the effects of participants' characteristics and contextual variables on program perceptions and how the resulting data can be used for program improvement are less explored in evaluation studies. Using data from the evaluation of an electronic fieldtrip as an exemplar case, this article describes a study that employed the method of linear regression to examine the influences of demographic variables and program contextual factors on participants' perceptions of program effectiveness. The implications for Extension evaluation and programming are also discussed. (Contains 2 tables.)