A cooperative program of the economics and foreign languages departments offers three undergraduate majors: an economics B.A., with two foreign languages; a B.A. double major of economics and either French or Spanish, complemented by a second language; and a B.S. in business administration, individually designed, with one modern foreign language.…

A model for evaluating a college second language writing instruction program is presented, based on experiences at the De La Salle University (Philippines) writing laboratory. The laboratory, a support unit of the university's language program, provides remedial instruction in composition and academic writing for referred students. The proposed…

In response to the need for specialized French language skills among foreign students at France's prestigious engineering school, the Ecole Nationale de Lyon, an intensive language instruction program was developed. The 3-week program precedes the school year so that language immersion and orientation targeted to the particular student group can…

A program designed to teach university science lecturers in Indonesia how to design and teach one-semester courses in English for special purposes (ESP) is described. The program provided lecturers with training in language teaching methodology and course design. The piloting of the teacher training course, focusing on physics instruction, is…

Traditional British attitudes toward foreigners, which are now being challenged by current economic realities, and the increasing internationalization of British business, which magnifies the need for employees to communicate effectively with people from other countries and cultures, are discussed. A brief overview is provided that covers recent…

The University of San Francisco developed a certificate program in Western European area studies covering French-speaking countries, and subsequently a Latin American area studies program for Spanish-speaking countries, in response to uneven language enrollments and as a means of increasing intermediate-level enrollment. The French program begins…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

The Colorado State University Foreign Language Weekend Camps (also called the "Poor Man's Study Abroad") are described in this report. Developed to provide an international component and a mini foreign experience for the university's students, the camps are designed to accomplish several purposes including: to offer both foreign and…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

A course in English as a second language for international graduate student instructors at the University of California at Berkeley is described. In its first offerings, the course served students from three Asian countries and a variety of disciplines. It consisted of work in language, culture, and instructional techniques integrated into all…

One of the challenges facing many foreign language programs today is maintaining high quality instruction despite increased enrollments and teacher shortages. One strategy for meeting this challenge is collaborative teaching. Collaborative teaching can occur in various settings and for different purposes. Studies of team-teaching have shown its…

Issues 1 and 2 (combined) of the 1995 journal contain these articles: "Accelerated Learning in a Beginning College-Level French Class at the University of Houston" (Patrice Caux); "The Psychobiology of Learning and Memory" (Don Schuster); "Do the Seeds of Accelerated Language Learning and Teaching Lie in a Behavioral…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

At the College of St. Thomas (Minnesota), both an undergraduate and graduate business program requiring advanced language study and study abroad were developed. Administrative support for the program, support for faculty specializing in business language, and careful planning have helped to avoid anticipated problems. Language department harmony…