"One-stop" centers are evidence of institutions' recognition of students' changing needs and habits. The centers enable students to manage all of their business in one location (mirroring somewhat the process of managing tasks in industries outside of higher education). A one-stop center moves services from a process-centered approach to…

This article considers the use of information technology (IT) for quality service; the characteristics of today's students (Millennials and Zs); and what a satisfactory service for them should be. (For Part One, see EJ1216961.)

Increasingly, college students struggle to find translatable meaning in their college experiences. Following a program of study and dabbling in a few extra-curricular experiences proves to be enough to graduate, but somehow some students fail to thrive in all areas of well-being once they are at work. If this disconnect is rooted to a lack of…

A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…

A simple and effective model for forecasting freshman enrollment during the application period is presented step by step. The model requires minimal and readily available information, uses a simple linear regression analysis on a personal computer, and provides updated monthly forecasts. (MSE)

The Illinois Consortium for International Studies has developed a cost-effective program for community college students to study abroad. Currently, students study in England and Austria, and a program will open in Mexico. Emphasis has been on foreign study, but programs to internationalize the campus and curriculum are being planned. (Author/MSE)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

A computerized multicampus, multi-term, continuous scheduling system implemented by Mississippi State University is described, focusing on its major features, implementation time-frame, and technical components. (MSE)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…

A survey of 385 higher education institutions, public and private, investigated the state of enrollment management operations, including their organizational composition, reporting structure, reasons for reconfiguration, and results of implementation. Findings indicated different reporting structures in private and public colleges. Motivation for…

Describes the objectives, design, and implementation of the Lancaster Partnership Program, involving the Lancaster City School District (Pennsylvania), Millersville University, and three local corporations in efforts to increase the participation rate in higher education of Latino and African American high school students. Efforts focused on…