The traditional college student personnel services model must be streamlined for efficiency and effectiveness. Common problems include poor advice and counseling for students, inflexible staffing patterns, and uncoordinated policy making. Pratt Institute (New York) followed a four-phase process of redesigning policies and procedures, reorganizing,…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…

Planning issues in the establishment of museums on college campuses, increasingly popular for the informal education they offer, are examined. Issues include evaluation of existing campus collections, purpose and use of the museum collection, program options, relationships with departmental faculty, market analysis, location, governance and…

Issues identified as important to the future of information resources management and use in higher education include information policy in a networked environment, distributed computing, integrating information resources and college planning, benchmarking information technology, integrated digital libraries, technology integration in teaching,…