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Direct linkFlannery, Teresa M. – CURRENTS, 2012
This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…
Descriptors: Expertise, Higher Education, Leadership, Program Descriptions
Download full textTurner, Hugh J., Jr.; Schafer, Michael I. – 1970
The dimensions, status, and improvement of institutional research in junior colleges are considered in this topical paper. Its dimensions are discussed in terms of definition, purposes, and boundries and its status is then viewed from different perspectives. First, it is admitted that the present role of institutional research is difficult to…
Descriptors: Institutional Research, Program Descriptions, Program Design, Program Development
Sterns, A. A. – 1972
This report discusses the alternative program structure developed independently at the University of Georgia, by dealing with a particular phase of the National Center for Higher Education Management Systems (NCHEMS) work, i.e., their Program Classification Structure (PCS). Three primary programs presented by NCHEMS are considered as primary…
Descriptors: Educational Objectives, Higher Education, Institutional Research, Management Systems
Cooper, John D. – 1976
In order to develop a comprehensive professional development plan, college employees were asked in 1976 to complete a needs assessment questionnaire, which served as the basis for discussion among divisional officers and a development coordinator. Development goals and objectives were compiled, followed by identification of potential programs.…
Descriptors: Administrator Education, Community Colleges, Inservice Education, Institutional Research
Kieft, Raymond N.; And Others – 1978
Planning activities at higher education institutions should be comprehensive, program based, and long-range. The daily process of planning and the necessity of integrating planning and resource allocation into a single system are emphasized in this handbook, which deals only with centralized planning activities. The focus is on program merit, not…
Descriptors: Administrator Guides, College Planning, College Programs, Educational Planning
Peer reviewedGlover, Robert H.; Krotseng, Marsha V. – Journal of Computing in Higher Education, 1992
The design of a University of Hartford (Connecticut) decision-support information system for college advancement programs is detailed, specific research and management applications are examined, and the analyses and reports generated by the system are discussed. Early collaboration between institutional researchers and advancement and alumni…
Descriptors: Administrators, Alumni, Computer Oriented Programs, Decision Making
