School-based agricultural education (SBAE) programs have become more diverse with the ever changing and growing agriculture industry. Agricultural education teachers are challenged with expanding their knowledge and competencies to effectively teach and design successful SBAE programs. Needs assessments aid in providing guidance for professional…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

While mega-goal fund raising campaigns are an increasingly popular strategy, the nature of the comprehensive campaign can be confusing to constituents. Trustees must be able to explain the goal, or the campaign might lose credibility. (Author/MSE)

Presents suggestions for cooperative program design and promotion to enhance the image of business education. Stresses three principles: (1) you must have something worthwhile to promote; (2) you must build an image of excellence; and (3) the competence and enthusiasm of the teacher are the driving force. (JOW)

Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

Contains suggestions to help vocational teachers develop and implement a placement plan that helps ensure and document their program's success. Suggestions concern the content and use of student files, development of employer files, cross references, various methods of public relations, matching students to jobs, and files on interviews. (CT)

Step by step, the designer of this employee-based recruiting tool, a campus speaker's bureau, details its rationale, planning, and implementation at American Telephone and Telegraph. Concludes a speaker program is an invaluable link between a company and students. (Author/TE)

Agricultural exhibits at fairs inform the public about the activities of vocational agriculture programs and Future Farmers of America chapters and are important in gaining public support for vocational agriculture. This article describes some elements involved in a fair exhibit: the exhibit committee, the exhibit design, and the use of color and…

The concept of public relations and its importance in a vocational education program are described in this article. Such program elements as research, planning, finance, administration, and evaluation are discussed. Public relations efforts concerning staff members, administration, students and alumni, parents, organizations and agencies,…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Describes successful public relations efforts in 23 Illinois public libraries. Highlights include fundraising efforts; innovative program design; community involvement; media coverage; referendum promotions; student reading initiatives; and local business involvement. (LRW)

Promotes a plan for laying the foundation of a journalism program, including making contacts with junior high advisers, sending newspaper staff to junior high and grade school classrooms, and approaching administrators with a plan. (MS)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…