An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

This manual covers the fundamentals of managing student activities, including program management, budget guidelines and cost-cutting methods, and ways to gain support for the student activities program. General advice is provided in the opening section on initial assessment of program options, setting priorities, and resource allocation. The…

The administration's adviser to the Illinois State University Student Alumni Council examines the benefits of student participation in alumni affairs, outlines some considerations in the creation and development of a new student alumni program, and suggests program possibilities for different constituencies, including alumni, students, future…

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

Fifteen innovative ideas for activities by student alumni associations, based on existing programs, are described briefly. They include activities for career awareness and development, fund raising, student fun, service to alumni families, alumni orientation to the current campus community, graduation festivities, and service to the community.…

A discussion of college student leadership retreats looks at the factors that should be considered in planning a retreat. These include the physical environment of the site, establishment of norms and expectations for the group, and demographic and personal characteristics of the participants that are likely to affect group interaction. (MSE)

Examines issues in the development of campus programming for distance learners, including creating effective orientation programs, promoting participation in student government and student organizations, providing service learning opportunities, and offering wellness and recreational sports opportunities. (MSE)

In addition to conventional methods of easing leadership transition in student activities organizations (orderly transfer of significant organizational knowledge, minimizing confusion, sense of completion for outgoing leaders, identification of potential leaders, careful nominee selection), retreats are recommended as a means of creating shared…

This handbook is a complete guide for developing and administering cooperative vocational education programs in Missouri. The 11 sections of the handbook provide information in the following areas: (1) overview of the cooperative education program; (2) role of the teacher-coordinator; (3) program development; (4) the instructional program; (5)…

This guide is intended to stimulate the interest of school administrators and to provide them with the management skills necessary to improve and initiate effective vocational education programs in their communities. It is divided into nine topic areas: introduction, federal legislation, certification, advisory committees, partnerships, promotion,…

This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing…

This handbook is a complete guide for developing and administering cooperative industrial education programs in Missouri. The 11 sections of the handbook provide information in the following areas: (1) overview of the cooperative industrial education program; (2) role of the teacher-coordinator; (3) program development; (4) the instructional…

This guide has been developed to assist administrators and teacher-coordinators in New Jersey in planning and implementing cooperative home economics programs. The guide is organized in five sections that focus on the administration of a cooperative home economics program. The first section describes the program, providing information on the…

This guide for a model industrial arts curriculum for state and local planning has been designed for public school administrators and teachers who wish to establish an industrial arts curriculum in their school or would like to expand an existing one. Covering levels K-12, the guide first suggests a program by operational levels. It then outlines…

This guide is intended for local school district and community college administrators, instructors, and other advisory and coordinating groups charged with developing and offering courses in residential and commercial plumbing. The following topics are covered: legal authority (program standards, planning, structure, development, review and…