Problems in evaluating the success of an institutional resource development program are examined and suggestions are offered for effective assessment. Such a program is seen as a sequence of events in the artful management of people, from the planning stage to obtaining a financial commitment in writing from persons who want to share their assets…

The development function of the 1970's is seen as a test of the management skills of policy-making trustees, decision-making administrators and sales management development officers to plan for and secure financial resources from constituents buffeted by new issues and new forces in American society, in the economy, and in the educational system.…