As use of the Internet and the World Wide Web increases, patrons expect that organizations will utilize the technology, and outdoor programs can benefit from doing so. Web sites can be thought of as miniature information booths containing information an agency wants to make available to the public. Outdoor programs can use the Web for many tasks,…

Outdoor programs can offset initial investment costs in services and products by developing integrated program areas. The experience of Outdoors Unlimited, a recently created kayaking program at Brigham Young University (Utah), is provided as a model. The purchase of 11 kayaks for rental was followed by the introduction of retail sales, repair…