The time has come for community colleges to realize the potential of alumni private funding gifts. While some community colleges have developed alumni associations with success as a source for private fundraising, there are many that have not been successful. Today leaders are still perplexed as to the strategies and factors that contribute to the…

Many universities, colleges, and independent schools face the reality of geographically expanding alumni bases, likely combined with constant or decreasing budgets for alumni activities. Well-intentioned colleagues understand the potential power of a geographically diverse alumni network but do not always grasp the time and complexity associated…

E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…