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The Nontraditional Student at Ferris State University: Implications for Recruitment and Retention.

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Octernaud, Sharon K. – 1990

This study analyzed the demographic and scholastic characteristic differences between a nontraditional and traditional student cohort (total n=11,878) at Ferris State University (FSU) in Michigan, identified (through literature reviews) successful recruiting and retention activities for nontraditional students at other postsecondary educational…

Descriptors: Admission (School), College Students, Data Collection, Enrollment

Marketing and Early Intervention Strategies To Increase Female Enrollment in Technology Education.

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Maehrlein, Joyce J. – 1993

A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…

Descriptors: Attitude Change, Change Strategies, Early Intervention, Enrollment Management