Ullysses Tucker likes a good challenge. After spending the first 20 years of his career working in media, he entered the development profession in 2000. He worked for the State University of New York Plattsburgh, New Jersey's Montclair State University, Louisiana's Grambling State University, and Western Illinois University before joining London…

Human and material resources external and internal to adult education programs must be cultivated for program development. Methods include developing support of decision makers, being entrepreneurial, and demonstrating accountability. Issues include the need for flexible, responsive staff and structure, clearly defined policy, and flexible service…

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

The president of the Council for the Advancement and Support of Education talks about why college advancement officers need to rethink, restructure, and communicate better about their fund-raising campaigns, in light of public perceptions that the institutions are greedy and not managing resources efficiently. Emphasis is on carefully defining…

A taxonomy of developmental planning considerations and corresponding areas in which institutional researchers and developmental professionals can collaborate to assess and improve fund-raising activities is presented. (MSE)

A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)

Currently the National Endowment for the Humanities (NEH) is reaffirming its commitment in supporting projects dealing with foreign language and linguistics. Advice is given on how to better acquire NEH funding, and contact information to the Division of Education Programs of NEH is provided. (GLR)

Two-year colleges are competing successfully in American higher education, except for funding sources. While two-year colleges enroll over 36 percent of college students, they receive only 1.4 percent of total dollars raised. These colleges must take drastic action to compete for financial support. (MSE)

Suggests that support from the institution receiving a foreign language program grant is essential to the program's life and longevity and that institutions should be encouraged by the funding agencies to meet their expressed, supportive commitments. Suggestions are given on how to make a grant-funded curricular project work. (GLR)

Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)

Examination of corporate donations of cash, products, service, and expertise to libraries highlights industry contributions in 1980; why corporations give; examples of corporate donations to various libraries (Brooklyn Public, New York Public, Altoona Area Public, Boston Public); planning fund-raising compaigns; and seven strategic planning…

The history of voluntary support during recessions is mixed, but the question is less whether a college should launch a fund-raising campaign than whether it can afford not to. By waiting for good economic times to campaign, the message of urgency is weakened. (MSE)

A bad attitude can sabotage recruiting volunteers. After examining attitudes, alumni administrators need to set goals, make plans, write job descriptions, recruit the right people for the job, and delegate properly. Ways to ensure good continuing relations are offered. (MLW)

This paper addresses the development of a corporate/foundation relations program at a college or university. To provide background information on corporate and foundation philanthropy, the report lists 1984 contributions (in billions) by individuals, bequests, foundations, and corporations, along with the type of field/entity receiving the funds.…