While there is a history of proposing direction for research in school health education, no formal, profession-wide agenda has been developed in over 25 years. In this commentary the author proposes the development of a new profession-driven research agenda for school health education. He includes suggestions for the process of development of the…

The author analyzes the maturational process of patient education programs and describes the issues and problems that must be resolved to turn fragmented efforts into a strong, comprehensive program. (Author/CT)

A merger of school and community programs provides a more comprehensive and realistic approach to health education. (LH)

Reviews Guy Steuart's career and major themes of his writing: the nature of health, program development process, and the role of the professional health educator. (SK)

The merits of systematic planning and the implementation and evaluation of a staff health education program are discussd. Health education programs for such target populations as the university staff are advocated. (JN)

This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

Presents a history of comprehensive school health education (CSHE). Though history records an interest in health from the beginning of time, the first movement toward CSHE occurred in the 1960s. Before the 1970s, no rigorous studies examined the effectiveness of CSHE curricula. The 1990s are witnessing strong support for CSHE. (SM)

The views and objectives of the Colorado School Health Council, formulated largely through the efforts of Colorado public school nurses, are set forth. (LH)

Primary health and nutrition have been linked with communication in a variety of well-publicized projects. This partnership between communication and nutrition was made necessary by the confrontation between an expanded demand for services and limited resources for meeting the demand. Senior officials have a substantial role to play in seeing that…

A professional health educator's viewpoint on planning the educational aspects of public health programs at the preschool level. (CM)

Introduces computerized tailoring and provides a brief overview of its elements and applications as well as of the papers of this issue. The articles describe the application of behavioral change theories to this new approach, advantages of computer-tailored intervention over more general mass media approaches, their effectiveness and future…

Asserts that few critical issues in drug programming are being thoughtfully considered. Suggests that health educators and other professionals involved in drug program development must seriously consider program problems of goal selection, policy development, student rights and protection, clarification of drug-related terminology, and evaluation…

To counteract influences which encourage children and adolescents to smoke, schools can provide smoking prevention and cessation education and a supportive nonsmoking environment. This article suggests resources to develop such programs through student education, school and district policy, and/or governmental regulation. (Author/JL)

The public recognition that health care can be preventive as well as treatment oriented provides new opportunities for allied health professionals to expand their traditional patient education roles. This article describes health education, the competencies it requires, and the conditions that facilitate successful learning outcomes. (Author/CT)

Teacher certifiers have the responsibility to professionalize the field of physical education. (LH)