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Seymour, Daniel T. – AGB Reports, 1988
Until 1985, higher education was a growth industry, and new programs were a by-product of that growth. Now, new programs must be justified by extensive data analysis. This trend and others indicate governing boards are taking the new-program approval process seriously. (MLW)
Descriptors: Accountability, College Programs, Educational Innovation, Governing Boards
Sparks, Jack D. – AGB Reports, 1976
Olivet College's marketing plan included survey of students, alumni, townspeople, and doners and analysis of the college's customer appeal, prices, and product mix. The author reports that the marketing objectives are being met and discusses the rationale and problems of applying business marketing principles to education. (JT)
Descriptors: Business, Case Studies, College Programs, Higher Education
