A new college president discusses his decision to have an inauguration ceremony and outlines the steps leading to it, emphasizing campus and community relations and involvement and planning for a dynamic and well-received event. (MSE) PUBTYPE-141

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)