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Ferniany, Isaac W.; Garove, William E. – Administration in Mental Health, 1983
Suggests that a marketing approach can be applied to community mental health centers. Marketing is a management orientation of providing services for, not to, patients in a systematic manner, which can help mental health centers improve services, strengthen community image, achieve financial independence and aid in staff recruitment. (Author)
Descriptors: Administrative Principles, Administrative Problems, Delivery Systems, Institutional Advancement