Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by…

Guidelines for eliciting useful feedback focus on planned opportunities, collection during programs, multiple methods, descriptive information, feasible changes, clarification from learners, investigation of prompt response to learner concerns, staff discussion, receptivity to change, and commitment of resources. (SK)