Descriptor
Source
| Adult Basic Education | 3 |
Author
| Anderson, Stephen E. | 1 |
| Cervero, Ronald M. | 1 |
| Douglas, Kristen H. | 1 |
| Jakuta, Maa't O. | 1 |
| King, Kathleen P. | 1 |
| Valentine, Thomas | 1 |
Publication Type
| Journal Articles | 3 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
| General Educational… | 1 |
What Works Clearinghouse Rating
Peer reviewedDouglas, Kristen H.; Valentine, Thomas; Cervero, Ronald M. – Adult Basic Education, 1999
Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by…
Descriptors: Administrator Attitudes, Adult Literacy, Literacy Education, Marketing
Peer reviewedAnderson, Stephen E. – Adult Basic Education, 1992
Guidelines for eliciting useful feedback focus on planned opportunities, collection during programs, multiple methods, descriptive information, feasible changes, clarification from learners, investigation of prompt response to learner concerns, staff discussion, receptivity to change, and commitment of resources. (SK)
Descriptors: Adult Literacy, Educational Planning, Feedback, Job Training
Peer reviewedKing, Kathleen P.; Jakuta, Maa't O. – Adult Basic Education, 2002
Of 13 New York adult educators and directors of General Educational Development, English as a second language, and work force preparation programs, 12 used needs assessments. Assessment data were used most often for program redesign/development and teacher planning. They recommended involving students, using a variety of methods, administering…
Descriptors: Adult Education, Adult Educators, Educational Planning, English (Second Language)
