Focus groups can be a useful tool for program promotion and development and recruitment in business administration. Participants and moderators must be carefully selected, and the interview guide should include open-ended questions. Generalizations drawn from the data should be made with caution. (SK)

Four articles are presented concerning program justification, student recruitment, and quality course offerings. Hosler and Harris discuss factors related to program justification and student recruitment. Goddard and Raabe share teaching implications of P.L. 94-142, and Duff and Syck examine instructional strategies in accounting. (CT)