Descriptor
| Higher Education | 7 |
| Program Development | 7 |
| Fund Raising | 5 |
| Alumni | 4 |
| Private Financial Support | 4 |
| Budgets | 3 |
| Financial Support | 3 |
| Alumni Associations | 2 |
| Donors | 2 |
| Leadership | 2 |
| Marketing | 2 |
| More ▼ | |
Source
| CASE Currents | 7 |
Author
| Andrews, Paul E. | 1 |
| Bailey, Anne Lowrey | 1 |
| Carpenter, Russell F. | 1 |
| Forman, Robert G. | 1 |
| Haw, J. Sheppard, III | 1 |
| Schell, R. M. | 1 |
| Sweeney, Robert D. | 1 |
Publication Type
| Journal Articles | 7 |
| Opinion Papers | 4 |
| Reports - Descriptive | 4 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Sweeney, Robert D. – CASE Currents, 1982
A written campaign plan is seen as essential for annual fund success. It should contain details on all aspects of the campaign: strategy, leadership, organization, goals, and events, plus the schedule and deadlines for each of these. (MLW)
Descriptors: Donors, Fund Raising, Higher Education, Leadership
Carpenter, Russell F. – CASE Currents, 1982
Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)
Descriptors: Alumni, Budgets, Donors, Fund Raising
Schell, R. M. – CASE Currents, 1982
The history of voluntary support during recessions is mixed, but the question is less whether a college should launch a fund-raising campaign than whether it can afford not to. By waiting for good economic times to campaign, the message of urgency is weakened. (MSE)
Descriptors: Business Cycles, College Planning, Economic Climate, Educational Economics
Bailey, Anne Lowrey – CASE Currents, 1983
Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)
Descriptors: Advertising, Alumni, Budgets, Financial Support
Forman, Robert G. – CASE Currents, 1979
As a profession, alumni relations is moving from its ancillary function into the mainstream of safeguarding the life of universities. The development of alumni associations and alumni relations is traced from its beginning to this position of importance. (JMD)
Descriptors: Alumni, Alumni Associations, Ancillary Services, Financial Support
Andrews, Paul E. – CASE Currents, 1980
An alumni association dues program has these benefits: operating funds, program expansion, identification of committed alumni, and association independence from the institution. Its problems can be: possible competition with the annual fund, possible competition with constituent associations dues programs, and negative reaction to direct mailings.…
Descriptors: Administrative Organization, Affective Behavior, Alumni Associations, Budgets
Haw, J. Sheppard, III – CASE Currents, 1981
How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…
Descriptors: Administrator Role, Alumni, College Faculty, Fund Raising
