Faculty can be helpful by providing commentaries to newspaper op-ed pages, but such a public relations program requires consistency, tact, good internal communications, thoughtfulness, and marketing skills. (MSE)

How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…