The current status of computer use in student admissions and records functions in colleges and universities is briefly reviewed, and the changes occurring in Brigham Young University's admissions office functions during the 13 years of computer applications are outlined. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

A study of the perceived importance of selected tasks for building and coordinating educational articulation programs in Alabama and the frequency with which those tasks were actually performed by articulation personnel revealed considerable disagreement about both the functions of articulation programs and their administration. (MSE)

A Student Retention Committee was formed at the University of Oregon in 1979 to identify probable causes of attrition and to suggest corrective action. A number of existing supportive programs and factors were found, and suggestions included directing greater resources to nontraditional students, in both admissions outreach and campus support…

A survey of 17 registrars in colleges and universities using narrative evaluation of students instead of traditional grading investigated the types of institutions using the method, number of narratives generated, variations in form of narrative, history of the systems, methods of collecting and processing, control and limitations, costs, and…