Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

A discussion of the difficulties of enrollment projection examines the wide range of variables affecting enrollments and the likely technological, scientific, manpower, social, and humanistic needs of the world in 2000 that should motivate recruitment efforts. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

A program for adult women reentry students at a Long Island campus of the C. W. Post Center is chronicled from the development of a rationale through formation of an advisory committee, institution of a series of workshops, addition of motivation through financial aid, and offering of child care and other needed services. (MSE)

Colleges and universities are using innovative methods to improve services that affect the institution's enrollment-management function, primarily in registration and information management. Registrars' offices can also promote academic excellence by incorporating honors into transcripts, participate in student recruitment by providing timely…

A five-year plan for admissions in a large state university is presented that considers current and projected enrollment, budget, space, equipment, computer liaison, recruitment, research personnel, publications, orientation, and public relations. (MSE)