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Bickel, Kathy – Currents, 2000
Presents marketing guru Guy Kawasaki's seven rules for revolutionaries, and examples of alumni relations innovators who are implementing change with cutting-edge programs, services, and business practices. Rules include: "jump curves" (look for new paths); "break down barriers" (challenge roadblocks of ignorance and inertia);…
Descriptors: Alumni, Change Agents, Change Strategies, Guidelines