Properly designed and properly evaluated, entrepreneurial activities can have many kinds of positive financial and non-financial results for an alumni program. A service or product line that alumni can not get from any other source can benefit the budget and both internal and external goodwill. (MSE)

College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

The Cornell University Office of Publications' experiences in the process of computerization are discussed, including rationale, choice of equipment, and decisions concerning the services to be offered, and the lessons learned are offered to others. (MSE)

A survey of campus publications directors and designers in a variety of institutions concerning the transition to computerized publication design revealed some common problems regarding staff relations, training needs and considerations, retention of some traditional methods, and cost effectiveness. Suggestions for minimizing them are made. (MSE)

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

Techniques for more cost-effective college alumni chapter administration include better marketing and communications, regionally tailored periodicals, planning ahead, coordinating spring volunteer training with admissions travel, encouraging faculty participation, using mentors for program development, letting chapters pay expenses, and better use…