This article presents an interview with Robert Deware, associate professor of organization behavior at Northwestern University in Evanston, Illinois, who offers advice on setting up and managing a university public relations office. It focuses on issues of office size, staffing, structure, and strategy. (MDM)

Experiences of the University of Texas at San Antonio and Texas Wesleyan University illustrate steps in planning special events. Steps include reconsider the proposed event; coordinate with other campus activities; make a master plan; know the target audience; highlight unique features; build a budget based on facts; evaluate everything; and keep…

The administration's adviser to the Illinois State University Student Alumni Council examines the benefits of student participation in alumni affairs, outlines some considerations in the creation and development of a new student alumni program, and suggests program possibilities for different constituencies, including alumni, students, future…

Fifteen innovative ideas for activities by student alumni associations, based on existing programs, are described briefly. They include activities for career awareness and development, fund raising, student fun, service to alumni families, alumni orientation to the current campus community, graduation festivities, and service to the community.…

Advice is offered for making college alumni reunions successful fund-raising events, illustrated with ideas used by several institutions. Suggestions include long-range planning, leadership by complementary cochairmen, recruitment of committed volunteers, flexible structuring of class committees, continual coaching of volunteers, and establishing…