Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Described is the career education approach used in the Savona, New York, school system, which includes a five-part career education planning model. Broader-based community efforts in career education provide the framework within which school programs are developed. (CT)

Describes the background of the federally led, locally focused Work and Education Initiative, the name given to the combined efforts of the Departments of Labor, Commerce, and Health, Education, and Welfare to help young people make the transition from school to work. Activities of the community education-work councils are summarized. (MF)

A career education program is described which infuses the elementary level curriculum with self- and career-awareness concepts. Teacher guides and student workbooks were developed and later followed by career awareness booklets. Program elements include family attitudes and values, self-concept, role models, pupil-created activities, and community…