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Brummel, Steven W. – Journal of Children in Contemporary Society, 1989
Steps in the development of intergenerational programs include the following: (1) needs assessment; (2) planning; (3) implementation; (4) assuring program longevity; and (5) establishing a national focus. Detailed description of such stages as facility and site procurement, recruitment, orientation, training, maintenance, and support is provided.…
Descriptors: Facility Guidelines, Government Role, Intergenerational Programs, Maintenance
Frank, Mary, Ed.; Caldwell, Bettye M., Ed. – Journal of Children in Contemporary Society, 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…
Descriptors: Attitude Change, Case Studies, Change Strategies, Child Caregivers
