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Direct linkBell, Jim; Gray, Brendan; McNaughton, Rod – Journal of Teaching in International Business, 2003
This paper discusses the recent development of a new undergraduate international business program at the University of Otago in New Zealand. Firstly, it describes the context of the initiative in terms of the New Zealand business environment, the university sector in New Zealand and recent global trends in international business education.…
Descriptors: Business Administration Education, Program Design, International Trade, Educational Change
