An effective faculty is essential to student success, and faculty development programs help sustain that effectiveness. Central to the faculty development programs at Hillsborough Community College (HCC) in Tampa, Florida, is the philosophy that they should lead to strengthened teaching and learning and, ultimately, improved student success. At…

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)