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| Student Recruitment | 3 |
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| New Directions for Continuing… | 3 |
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Cookson, Peter S. – New Directions for Continuing Education, 1989
In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…
Descriptors: Adult Education, Adult Students, Continuing Education, Program Development
Cookson, Peter S. – New Directions for Continuing Education, 1989
Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…
Descriptors: Adult Education, Adult Students, Organizational Theories, Program Development
Beder, Harold W. – New Directions for Continuing Education, 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Descriptors: Advertising, Continuing Education, Educational Demand, Educational Needs
